ASICS, which is an acronym from the Latin "Anima Sana In Corpore Sano". ("Healthy Spirit in a Healthy Body") is a Japanese brand that is famous for manufacturing high-tech footwear and sportswear. It was established in 1949, when Kihachiro Onitsuka founded the company Onitsuka Tiger, which was transformed into an ASICS in 1977. The company is the European leader in running footwear and is a pioneering company in the tennis and indoor sports footwear segment.